Electrolux Home Products

Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. Our focus is on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Our products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Zanussi, Eureka and Frigidaire.

The Thoughtful Design Innovator All of our design and product development is based on the philosophy of Thoughtful Design. This is a holistic approach, rooted in the Scandinavian design tradition, where the aim is to develop and apply consumer insights into all aspects of the brand experience. It covers functionality, usability, touch & feel, visual appearance and the overall user experience throughout all aspects in the life of a product, from the moment a consumer starts to develop an interest, through to purchase, installation, usage and eventually disposal. Design has to generate emotion and desire in the user, but it must also ensure that the rational/functional aspects of the user experience live up to the user’s emotional and functional expectations.