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Geberit brings Parallel World to Clerkenwell Design Week

24 Apr 2024

Visitors to this year’s Clerkenwell Design Week (21-23 May) can step into a parallel world and discover the benefits of cleaning with water, thanks to Geberit.

The leading bathroom manufacturer will be showcasing its new AquaClean Alba, a simple, stylish toilet with spray functionality. An ideal entry-level shower toilet option, the Alba offers the important functions of a shower toilet while being a more affordable solution.

To demonstrate the effectiveness of cleaning water with water, Geberit will provide a fully interactive experience, inviting guests to experience real-life examples of everyday cleaning vs. the ultimate experience of washing with water. Upon exit, visitors will be asked to vote for which cleaning regime they prefer.

Sophie Weston, Head of Marketing at Geberit, commented: “With the AquaClean Alba, we’re bringing a ‘Parallel World’ of cleaning to Clerkenwell Design Week visitors. As the gentlest and most thorough means of cleaning, water takes the spotlight in the pursuit of cleanliness.

“But beyond its sleek appearance and advanced features, the Alba prioritises sustainability through a single-cast ceramic process, optimised packaging, and seamless integration into any bathroom setup.

What would you choose? Would you clean your dirty car with just a bit of dry paper? How do you clean your dishes? We invite guests to experience how important water is when it comes to cleaning – embracing a parallel world of superior hygiene and comfort for the bathroom."

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