Eurobath announce that they have been in the Bathroom industry for 20 years and as part of their continuous change, Eurobath has consolidated its’ portfolios and company name under one brand; VADO. They will refer to themselves & trade as VADO from 1st August 2008.
They feel that the new company name reflects the business more closely, as a leading bathroom brassware manufacturer. Sarah Williams, Commercial Director, comments “We have undergone fundamental change with regards to our core offering and strategic direction over the years and that has led to a transition from an importer and distributor of bathroom products, to a specialist in brassware operating a stringent production control of our wide range of own designs. Having reviewed our brand and name, where Eurobath was once appropriate for our type of business, it is now time to change to a more reflective and aspirational name, an initiative led by listening to our customers”.
Eurobath remains as the legal entity and there are no changes in ownership, management and service levels. Everything that is valued in dealing with VADO remains exactly the same!
They feel that the new company name reflects the business more closely, as a leading bathroom brassware manufacturer. Sarah Williams, Commercial Director, comments “We have undergone fundamental change with regards to our core offering and strategic direction over the years and that has led to a transition from an importer and distributor of bathroom products, to a specialist in brassware operating a stringent production control of our wide range of own designs. Having reviewed our brand and name, where Eurobath was once appropriate for our type of business, it is now time to change to a more reflective and aspirational name, an initiative led by listening to our customers”.
Eurobath remains as the legal entity and there are no changes in ownership, management and service levels. Everything that is valued in dealing with VADO remains exactly the same!
