In 2016 the World Green Building Council published the report Health, Wellbeing and Productivity in Retail: The Impact of Green Buildings on People and Profit. One of the key learnings is summed up in the statement, “Retail outlets are the biggest emitters of CO2 within the commercial property sector.” The report was timely, as we are in the age of what Joseph Pine and James Gilmore first identified in 1999 as The Experience Economy. Unlike offices where employees work in a defined space, customers have the freedom to choose and move between retail spaces. So, how do you make the experience of being in a branded space both memorable and positive? When wellbeing itself is a cultural and consumer driver, creating an environmental sense of wellbeing is key for retailers rethinking how they engineer space to elevate the customer experience and drive sales.
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