New Imperial launched from the flagship Denton factory.
Wienerberger, the world’s largest brick manufacturer, has launched a new red Imperial brick in the Terca range. The Lytham Smooth Red is a plain red brick produced in a 75mm size format.
The new brick, manufactured at Wienerberger’s Denton factory in Manchester has been specifically developed for the repair, maintenance and improvement (RMI) market in the north of England, adding to the wide range of RMI products available from the Denton factory and further enhancing the factory’s colour range which now includes pure whites, rich reds, burnt oranges, smooth buffs and a variety of mixed multi stocks.
The Lytham Smooth Red’s deep colour and smooth wirecut finish mirror the traditional use of red bricks across the North and Midlands, particularly in the inner city areas where this style of larger format, flat red finish has been widely used for centuries and is typical of city warehouses and public buildings.
Wienerberger’s Denton factory has been extensively modernised and is now one of the most efficient factories in the UK. It has been at the forefront of the development of Environmental Management Systems within UK brick factories and became the first in the world to be certified to the Environmental Management System standard BS EN ISO 14001. It has gone on to develop systems for reducing waste and ensuring that all process waste is recycled within the manufacturing process.
It has also been proactive in the development of products that incorporate recycled raw materials – particularly residues from water treatment plants and other ceramic manufacturing processes, allowing it to market products with high recycled content, which is recognised by the BRE (Building Research Establishment) and WRAP (Waste Resources Action Programme).
The factory has also had all of its products certified to the BES 6001 responsible sourcing standard, which gives extra points under the Code for Sustainable Homes, and the Lytham Smooth Red is currently undergoing the accreditation process.