Webster sinks sponsorship deal

Fresh on the back of securing a place in the PDC’s Premier League, darts player and professional plumber Mark Webster has also gained a new sponsor. 

Underfloor heating and plumbing specialist Uponor has signed a 12 month deal to sponsor the 2008 World Champion including player appearances and shirt sponsorship. 

In just two years, Mark has climbed the player rankings starting scratch on the PDC Order of Merit and now holds the 13th spot.

The 27 year old from Denbigh, north Wales was named as one of only eight players that will take part in the 2011 Premier League thanks to his recent success in the World Championships, where he knocked out Phil ‘The Power’ Taylor to reach the semi-finals, and the World Cup of Darts where together with fellow Welshman Barry Bates, he reached the final. 

Uponor’s applications manager, Richard Haworth, says Mark’s plumbing knowledge makes him the ideal personality to be associated with our brand. He says: “Thanks to its huge TV and live audiences darts provides us with the ideal platform to reach our target audiences and communicate the benefits of Uponor systems and solutions.  

“Furthermore, Mark is the perfect player to represent Uponor given that he is a qualified plumber and still carries out commercial heating installations working for an installer in his home town. He can confidently speak with authority on plumbing matters and we’re delighted to have him on board.” 

Mark adds: “I’m really pleased that Uponor have chosen to support me. It’s always nice to have the backing of sponsors to spur you on and I’m excited about getting to grips with the product offering and learning about the solutions the company offers its customers.

“Of course I hope my recent run of form continues so that I can get as much exposure for the company as possible.” 

Darts commands a huge following with sporting TV viewing figures second only to football. It also has a phenomenal celebrity following with Stephen Fry, Andrew ‘Freddie’ Flintoff and Robbie Savage tweeting about matches and has even gained a Royal following with Prince Harry joining live audiences at the Alexandra Palace in January. 

Uponor’s sponsorship will commence at the 02 Arena in London when the Premier League commences on 10 February. 

Uponor is a leading supplier of plumbing and indoor climate systems for the residential and commercial building markets across Europe and North America and a market leader in municipal infrastructure pipe systems in the Nordic countries. 

Uponor's key applications include heating and cooling solutions and tap water systems. The Group employs ca 3,300 persons in 30 countries. In 2009, Uponor's net sales totalled 730 million euros. Uponor Corporation is listed on the NASDAQ OMX Helsinki Ltd., Finland. http://www.uponor.com

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