THE WALL HUNG REVOLUTION: RETAILERS ARE YOU READY?
Geberit Ltd. to launch consumer campaign
Geberit Ltd., specialists in frame systems for wall mounted sanitaryware, will be launching in April 2006 a major consumer campaign to inspire the general public about the ‘wall hung’ look and dispel people’s fears about the technology. Wall hung is the fastest growing market in the sector and is becoming increasingly fashionable; Geberit estimates that the UK market will increase by at least six fold over the next five years.
Offering a sleek, modern, minimalist look, wall hung technology allows unsightly pipework to be hidden and eliminates awkward hard to clean areas, as well as offering the impression of extra space. Homeowners without any knowledge of how a wall hung system works may be apprehensive about how strong such fittings are and what happens if something goes wrong with the cistern. These are key concerns that Geberit will address with this campaign, but the company will also highlight the stunning looks and design flexibility offered.
With the key message of “Let Geberit transform your bathroom” the company will be working closely with Geberit displaying bathroom retailers. A range of supporting marketing material aimed at the consumer, which includes a stylish brochure on how wall hung technology can be used to stunning effect within different bathroom situations, will be available. In addition, a Geberit consumer website and helpline will answer people’s questions and direct them to their nearest Geberit displaying retailer.
Geberit is committed to helping bathroom retailers achieve sales growth for wall hung products. Retailers interested in signing up with Geberit, or who want more information on the campaign and supporting collateral should contact Geberit Ltd. on 01662 717811. Special product discounts are also available for retailers looking to set up wall hung displays in store.
The key to a good wall mounted bathroom is a first class frame system which is sturdy, reliable, easy to fit and versatile. The Geberit Duofix wall hung frame system has been perfected over more than 20 years and is considered the industry’s standard. Complete with built in cistern and ready to connect pipework it is incredibly easy to install and maintain. Load bearing in its own right the Geberit Duofix frame can take a 400kg (64 stone) load and the patented Geberit cistern design offers easy access through the flush plate aperture for simple maintenance.