Sustainability: Giving the World a Helping Hand...

The issue of a green, sustainable world has been a worldwide hot topic in recent times, and many companies try to be ‘sustainable’ to create a better brand image. But what exactly do we mean by ‘being sustainable’?

Sustainability refers to the potential for long-term maintenance of well-being which in turn depends on the ‘health’ of the natural world and the responsible use of natural resources. As the earth’s human population has increased, natural ecosystems have declined and changes in the stability of natural cycles have had a harmful impact on both humans and other living systems. There is now copious scientific data warning that humanity is living unsustainably. Returning the human use of natural resources to within sustainable limits will entail a major collective effort from all individuals and organisations.

Efforts to live more sustainably can take many forms from reorganising living conditions (eco-villages), reappraising economic sectors (green buildings) or work practices (sustainable architecture) and using science to develop new technologies.

The dimensions of sustainability are often taken to be: environmental, social and economic, known as the "three pillars". Sustainability is studied and managed over many scales (levels or frames of reference) of time and space and in many contexts of environmental, social and economic organisation. The focus ranges from the total carrying capacity (sustainability) of planet Earth to the sustainability of economic sectors, ecosystems, countries, municipalities, neighbourhoods, home gardens, individual lives, individual goods and services, occupations, lifestyles, behaviour patterns and so on.
Some companies believe that the issue of sustainability does not have any effect on their profits. However, there is one company, VECTAIR SYSTEMS that firmly believe in developing ‘sustainable’ products, and are benefiting from their ‘eco-friendly’ stance. They see having ‘sustainable’ products as being a big selling point and have adopted their own ‘4E’s Model’ which refers to the development of Ethical, Efficient, Environmentally Friendly and Economically viable products.

Suffice to say, the R & D team at Vectair have a number of ‘sustainable’ products, very close to launch, that match their stringent ‘4E’s Model’.

Further evidence was the launch earlier this year of V-Air®, an environmentally friendly odour control system. The V-Air® system provides up to 60 days fragrance in an environmentally friendly manner without the use of batteries or harmful propellants. A choice of high quality recyclable fragrance refills confirms Vectair’s desire to walk the ‘sustainable’ route to market.

So why not work together with Vectair to create a more sustainable world? Vectair have given the world a helping hand...now they invite you to do the same.

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