Shortlists for the 17 categories of the Construction Marketing Awards 2012 have been announced.

The shortlisted entries for this year’s Construction Marketing Awards has been announced, and following a record number of entries, it’s unsurprising to see a wide selection of high-quality pieces of work on the shortlist.

 

The trend of recent years towards the digital arena continued, with new categories for the awards this year in social media and mobile attracting good numbers of quality entries.

 

But the category with the biggest entry – Best Campaign over £25,000 – showed a new trend, to fully integrated campaigns showing the best of digital and traditional media use. This year more companies than ever are recognising that a good campaign will use all the tools at its disposal, and showing a higher degree of integration and sophistication than ever before.

 

he winners will be announced at a gala dinner in London on December 6.

 

Where an agency worked on the campaign, their name is given after the client company.

 

Strategic Planning and Management
Gatic – The Charlotte Street Agency
IKO PLC
Lafarge Cement UK – McCann Manchester
Acheson & Glover – MRA Marketing
Celotex – CFA/One Agency

 

Sustainability as a Marketing Strategy
Aggregate Industries
Imtech - Zebra Commuications
Lafarge Cement UK - McCann Manchester

 

Best Campaign under £25,000
Balfour Beatty
Door-Stop International - MRA Marketing
Mira Showers - Facta
Hydro International - Sharon Lindsay Communications
IKO PLC
Integrity Software - CIB Communications

 

Best Campaign over £25,000
Elliott - Live Link New Media
Kohler Mira Ltd
Lafarge Cement UK - McCann Manchester
Siniat (formerly Lafarge Plasterboard)
Rexel - The Think Tank

 

Best Product Launch
Kohler Mira Ltd
Lafarge Cement UK - McCann Manchester
SAS International - The Think Tank

 

Best Use of Press & Public Relations
Mira Showers - Facta
Hydro International - Sharon Lindsay Communications
Spectus Window Systems - Refresh PR
Plumb Center - Wax PR & Marketing

 

Best use of Website
Aggregate Industries UK Ltd
Drain Center - Switch
Elliott - Live Link New Media
JPCS

 

Best Digital Campaign
Celotex - CFA
Finning - Edson Evers Public Relations Ltd
Elliott - Live Link New Media
Lafarge Cement UK - McCann Manchester
Heckmondwike - SLG Marketing

 

Best Social Media Campaign
BAM Construct UK - Cyber-Duck
Graham Plumbers' Merchant - CIB Communications
Elliott - Live Link New Media

 

Best Mobile Campaign
Celotex - CFA
Wienerberger Ltd - Manifest Communications

 

Best Use of Events & Live Marketing
Armstrong Ceilings - TLC PR
The Howarth Timber Group - Harris Associates
NICEIC and NQA
SitexOrbis Limited

 

Best Use of Direct Marketing
Integrity Software - CIB Communications
Travis Perkins

 

Best use of Advertising
CEMEX UK - Key Parker Ltd
Zoom Ready - MRA Marketing
NICEIC - Congent Elliott
Saint-Gobain Glass (Planitherm) - Rare Creative Group

 

Best Branding & Positioning
Celotex - CFA/One Agency
Lafarge Cement UK - McCann Manchester
Pickerings Lifts - Golley Slater
Polypipe - Rare Creative Group
Rexel - The Think Tank

 

Agency of the Year
CFA
CIB Communications
Edson Evers Public Relations Ltd
Harris Associates
Ridgemount PR
SLG Marketing Ltd

 

Marketing Team of the Year
NICEIC - Ascertiva Group
JPCS
Knauf Drywall
Lafarge Cement UK - McCann Manchester

 

Emerging talent – Young Marketer of the Year
Bex Hartlebury - Celotex
Sophie Lam - Asite
Kimberley Workman - Pickerings Lifts

The winners will be announced at the gala awards presentation in London on December 6 - click here to book your place!

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