Roto uses psychology to design new handle

Roto has used a leading German institute specialising in market psychology in order to design customer appeal into its latest window handle.

The hardware manufacturer commissioned a study by the Institute of Market Psychology in Mannheim, the aim of which was to discover what makes consumers choose one handle over another.

The research involved the consultation of a panel of 100 private house and apartment owners. Their feedback enabled the researchers to establish which criteria they used to assess and select window handles with regard to ergonomics and aesthetics. The project also aimed to discover which characteristics contributed to customers’ perception of quality.

This groundwork is part of the Roto strategy of “first research, then create”, a guiding principle to ensure the firm does not design a product until it is certain of its appeal to end users in the target market.

The study found definite preferences in the look and feel of handles, with ergonomics being just as important as appearance. Colour coordination and security were also prime concerns.

The detailed results were implemented in the creation of RotoSwing, a new family of premium handles suitable for use with Roto NT hardware on both tilt and turn windows and balcony doors.  The striking design, with its arching shape and unfussy, minimalist styling, constitutes a radical departure from the look of any previous Roto handle. The RotoSwing range offers a wide choice, including both single and two-tone colour options. There are key-lockable versions, including one with ‘tilt-first’ function for child safety and control of access to the fully-open mode.

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