Renewable energy giant targets installers with five star package

A leading renewable energy giant is launching an ambitious new package of benefits for installers across the UK as it seeks to ramp up recruitment from the sector.

German owned Stiebel Eltron is one of the world’s biggest manufacturers of sustainable energy heating products including solar panels and heat pumps. Its Merseyside based UK managing director Mark McManus said its new System Partner Programme (SESP) is one of the most extensive installer packages ever created.

“We are enormously excited about this new five star package,” said Mr McManus. “Our aim is for the SESP to catapult Stiebel Eltron further into the UK market place for heat pumps and sustainable energy products. We want to partner with more top class installers offering them the best possible package of training, financial incentives and technical support in return for using our products. We want to show we can make installers businesses better. And we want to work with the best so we are specifically looking to partner properly qualified engineers, electrical contractors, plumbing contractors and heating and ventilation specialists.”

Mr McManus said eye catching benefits include substantially improving the warranty on equipment from two to seven years for installers’ customers, intensive free training in the latest forms of microgeneration technology, and free versions of Stiebel Eltron’s new heat pump navigator computer software.

“The heat pump navigator software has been years in the making,” he said. “It is worth thousands of pounds but we are giving it away for free to partner installers. It saves installers time and money by giving them the skills to design a green energy heating system, for any property, within minutes. All the installer needs to do is input the details of the property. The package will then examine 40,000 different options before giving architect standard designs of the most efficient system. The package can also show the installer and their customer the economic viability of the heat pump system. It can detail payback periods and compare the equipment’s performance against oil or gas heating systems over five or 10 years. It really is a terrific package.”

Mr McManus said Stiebel Eltron will further reward installers with free marketing support paying for publicity of case studies in the media, as well as new livery on vehicles and new clothing.

“We know it is tough for installers to win business in the current climate,” he said. “But we will help installers by offering their customers a leasing scheme to buy the heat pumps. This immediately slashes the capital outlay of the purchase staggering the cost of buying and installing the pumps rather than paying up front.”

For further information on becoming an installer partner to Stiebel Eltron contact Mark McManus: 0151 346 2300 email:

Renewable Energy / Heat pump background

In June 2008 the Prime Minister unveiled a £100bn renewable energy plan he described as a “Green Revolution” and “the most dramatic change in energy policy since the advent of nuclear power.” He said he wanted to reach the EU imposed target of producing 15pc of the country’s energy from renewable sources by 2020. In 2006 just 1.5pc of UK energy was produced by renewable sources. This will require £100bn of private investment which the Government plans to encourage with grants and financial incentives. Mr Brown said that by 2020 renewable energy would account for 30pc of electricity supply, 12pc of heat supply and up to 10pc of transport fuel. The Government has further set its own target of reducing the UK’s carbon emissions by 60pc by 2050.

The average UK household produces over 5 tonnes of CO2 emissions per year with space and water heating accounting for more than 73pc of this. Heating is responsible for almost half of all UK energy use and carbon emissions. At least 70pc of all non-domestic buildings will still be in use by 2050, so there is a huge market for converting existing buildings to renewable energy.

The Government's renewable energy strategy estimates that 160,000 new jobs will be created by the ‘green revolution’ in the UK by 2020.

Heat pumps extract energy from the air, ground or water to produce hot water and heating for a property. They require a small amount of electricity from the national grid to run. Installing a heat pump means the property is no longer at the mercy of volatile oil and gas prices and the heat pump can pay for itself within a matter of years.

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