Prioritising water efficiency

As a precursor to a formal Water Bill, on 7th December Caroline Spelman, Secretary of State for Environment, Food and Rural Affairs, introduced a white paper to shape the future direction of water usage. ‘Water for Life’ sets out the fundamental issues of scarcity of supply and unnecessary wastage that the UK is facing, as well as setting an agenda for tackling the problems.

Voluntary labelling for water-efficient products, as well as generating more widespread consumer awareness are just two of the challenges ahead.
Tim Pollard, Head of Sustainability for Plumb Center, talks about the latest developments: “Water efficiency remains one of the principal areas of focus for Plumb Center and we are encouraged by the emergence of an ‘Embodied Water’ concept. We wholeheartedly support voluntary labelling and are actively encouraging our supply partners to embrace this, alongside a broader range of practical and economical measures to reduce water consumption.”

Plumb Center is already engaged in the DEFRA sponsored Plug It project which aims to find the most effective channels for raising awareness of water efficiency. In addition, grey water recycling and rainwater harvesting will be featured demonstrations within Plumb Center’s Practical Installer area at Ecobuild 2012.

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