Axor, the designer brand of Hansgrohe SE, presented new shower products at Cersaie in Bologna, 23-27th September 2013. The innovations developed together with the Swedish design trio Front and the Japanese design studio Nendo impressed visitors with their austere yet unique design. “With the Axor LampShower designed by Nendo, we succeeded in opening the traditionally isolated bathroom towards the living room through the addition of an elegant piece of furniture,” says Philippe Grohe, Head of Axor. “With the new Axor ShowerProducts designed by Front, our focus is on intuitive use: despite their sophisticated aesthetics, the individual components provide concrete benefits,” the grandson of the company’s founder Hans Grohe adds.
Axor LampShower designed by Nendo: increased comfort for the bathroom
Oki Sato, the creative brain behind the Japanese design studio Nendo, magically fuses light and water with the new Axor LampShower. “Neither a lamp nor a shower, it is a hybrid,” says the 35-year-old Sato. The lightness of the visual design and the combination of light and water impart a heightened sensual dimension on the shower. Contributing to this effect are the wide-rimmed shower crest and the warm ambient lighting. “The natural blending of light and water in the new Axor LampShower gives the bathroom a cozier feel, and, by doing so, it contributes significantly towards decreasing the pace of our increasingly hectic lives,” explains Philippe Grohe. Axor presents the LampShower in a ceiling-mounted and a wall-mounted version. In addition to the standard chrome finish, the products can be individualised with the application of a range of special finishes through the Axor Manufaktur.
Axor ShowerProducts designed by Front: the industrial appeal of the shower
The new Axor ShowerProducts designed by Front allow us to experience water pathways in their most original form. “With our design we wanted to draw attention to the hidden aesthetics of technology in a particularly elegant way, turning pipes, joints, valves and funnels into a charming design object,” explains Charlotte von der Lancken. In this way, a simple funnel becomes a well-proportioned showerhead, for example. “Front show us how traditionally purpose-specific components of a shower can be transformed into a visually appealing design object,” adds Philippe Grohe. A total of five Axor products for the shower zone bear the signature of Front: a hand shower, a shower set consisting of a hand shower, a wall bar and a shower hose, an overhead shower as a ceiling- or wall-mounted version with two different spray types, and a showerpipe consisting of a thermostat, a height-adjustable overhead shower and a hand shower.