parkettmanufaktur by HARO – Exclusive Individuality in Interior Design

parkettmanufaktur by HARO – Exclusive Individuality in Interior Design

All or nothing—anyone living by this maxim is no friend of compromises and applies high standards to creating an exclusive and entirely personal ambience. Wood enthusiasts looking for a parquet floor that allows much freedom of individuality combined with a very natural appearance will find the perfect choice at HARO's parkettmanufaktur.

As the parkettmanufaktur always puts customers first, they can mix and match a wide variety of designs, wood species and surface treatments to create their own personal floor. All floor boards are hand-worked and individually crafted. The range of different combinations is vast, ranging from a brushed or hand-scraped surface through to a rustic wormhole appearance. This offers great creative freedom. Bevelled edges on the long and short sides can also be added as desired. They give the floor an elegant appearance and create an air of spaciousness. Every floor is a unique masterpiece, hand-crafted with love for detail.

Only the Best for a Perfect Floor: Oleovera Natural Floor Oil

The parkettmanufaktur offers not only a wealth of possibilities for working the floor boards, but also for finishing them. The surface treatment with natural floor oil, which dries by oxidation, shows off the natural flair of the wood at its best. The oil penetrates deeply into the wood, creating a matt, silky surface and underlining its warmth and character. The result is a very prestigious floor whose lively, rustic appearance has its own story to tell.

Attractive Choice

The product range comprises ten European and exotic wood species that are offered in different variants and grades, including the new Toscana walnut and thermo wood floors. The floor boards are available in the classical plank 1-strip and Toscana designs.

They can be optionally supplied with the Silent Pro luxury insulation layer factory-laminated to the board backing. The comprehensive parkettmanufaktur accessories range provides all the necessary floor care products together with a floor care guide.

With the parkettmanufaktur, Hamberger offers its distributors the opportunity to meet the sophisticated demands of their customers for an exclusive and individual style.

Emotional Brand Positioning in the Premium Segment

The parkettmanufaktur brand is presented independently of HARO's standard product range. Only the “parkettmanufaktur by HARO” label on the logo refers to the strong umbrella brand, inspiring trust and confidence in the customers. The aim is to push into the luxury segment and attract customers with special wishes and demands. The parkettmanufaktur offers high quality at a fair price and is presented in an emotionally engaging brand world that conveys a sense of luxury. The branding centres on the stylish parkettmanufaktur book whose beautiful photos and captivating descriptions appeal to the beholder on an emotional level. A special display concept has been developed to complement the brand image.

Natural and in perfect form: Plank 1-strip merbau, brushed with bevelled edge.

Fine craftsmanship. Unique expression. A masterpiece. Plank 1-strip oak, scraped, with wormhole appearance and bevelled edges on all four sides.

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