New Year, New Business, New Technology for Stronger Growth

Hamilton Litestat, the decorative electrical wiring accessories specialist and lighting control & multi-room audio systems manufacturer, is focused on communicating, to customers, the benefits of offering and utlising new products, designs and especially new technology in 2014. The company’s aim is to help specifiers and contractors generate new business in a year of *‘stronger growth’(*Andrew Burns of The World Bank - as reported on 15 January 2014, BBC News).  


Hamilton understands the pressure its clients are under to source suitable materials for each job at the right time, the right price and the right quality.  Fit for purpose and right price are often contractors’ first priorities but clients, especially interior designers and commercial specifiers, are under additional pressure to come up with something outstanding and stylish.  Both offer opportunities to up sell and improve customer experience.


Ian Hamilton, Managing Director of Hamilton Litestat says; “We always recommend going back to core values.  In an ideal world its best to always
choose innovative but simple to useproducts.Ease of installation and reliability are everything.  Without those a project can take twice and long - the last thing anyone wants is to be constantly called back to a job long after it is finished to fix unresolved installation problems.  We therefore advise our customers to do their homework; researching the best of what is available on the market - new designs, styles, and trends. 


And not forgetting – new technology.  For example, there’s a whole new product line opening up in USB chargers and media outlets.  We are also seeing a growth in demand for home automation products and systems and our newly re-designed, next generation; Mercury® Lighting Control System has been developed to be as flexible as possible and meet that demand. We now provide entry level affordable systems right through to comprehensive total automation installations, which the customer can now control via a wireless APP - available on iTunes.  Also RGB DMX control.  In recent years, the DMX standard is being used more frequently in domestic and commercial interior design, and architectural lighting projects, including accent lighting and even illumination of building exteriors.”


Design solutions

New design trends are important but functionality, quality and design of any fittings need to complement and accommodate the environment. For example demands placed on wiring accessories for the home are completely different to those fitted in an office or hotel. Hamilton’s range has been designed to encompass solutions for every type of situation.   Switch plates and sockets; from classic brass designs to contemporary glossy piano black finish; completely clear plates that allow the wall covering to show through; plates with concealed fixings - perfect for ultra-modern rooms that require a smooth, minimalist feel.


While the mainstream of steel and minimalism is still popular, there are those who prefer something more individual.  Hamilton’s new Bronze Collection of finishes and  Giara Verdigris CFX® are excellent examples of this.  Inspired Italian design, an exclusive range of Verdigris finished plates for those who want something completely different.  This is an ultimate collection for a classic domestic interior.  Handmade to order, the range includes matching door furniture and aperture key plate options.


Research and revolutionise

Manufacturers are in danger of being accused of constantly bombarding contractors with new and revolutionary products.  Hamilton has seen many cases where specifiers and contractors stick to what they know and avoid taking risks by not trying out new products.  


“Keep is simple,” says Ian. “Don’t go looking for hassle but equally, don’t miss out on the benefits that the latest products and technological advancements can offer.  Do your research, seize the technology and make it work for you and your customers.”

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