New Product Collection Range Marks a New Era for JT

Leading UK shower tray manufacturer JT, today announced its first ever range of solid surface co-ordinated basins and shower trays together with a major rebrand, including a new website to showcase their entire product range.

The JTNATURALS Collection marks an exciting new development for the innovative shower tray manufacturer and has a minimalist, bold, geometric shape.  The range includes the JTNATURAL shower tray which now comes with a concealed linear waste; JTNATURAL Geo - a wall mounted basin with the added option of an infinity plate to conceal the waste.  And the stunning new JTNATURAL Linear – at just 25mm high creates a seamless transition from floor to shower area.  All products are available in a range of sizes and seven stunning colours – white, pebble, lace, grey, coal, magma and ocean.

These beautiful solid surface, hand-made, co-ordinating products work in harmony and perfectly reflect contemporary bathroom design, creating a stunning finish.

Having specialised in the design and production of shower trays since the company first opened its doors in 1988, the company formerly know as Just Trays, also showcased their new brand identity with a new logo and multi functional website.

Paul Crossly, Managing Director of JT, commented: “We pride ourselves on meeting customer expectations to bring new innovate quality designs to the market and are delighted to be adding solid surface basins to our product portfolio.  The JTNATURALS Collection has been created with our design conscious consumers in mind. We recognise that many customers are looking for matching products to create the perfect co-ordinated look.

“To support our expansion into new markets, we have invested in the creation of a new brand under the JT banner, together with supporting marketing literature, and a new-look website which showcases everything from our product portfolio, to our distribution network across the UK.”

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