NEW GENERATION NATURAL RUBBER FROM DALSOUPLE PROBABLY THE MOST ECO-FRIENDLY RESILIENT FLOORING ON THE PLANET

Dalsouple has launched ‘DalNaturel’, the new generation natural rubber floorcovering. Manufactured to the same exacting performance standards as Dalsouple’s synthetic products, and available in virtually all of the 80 colours and 30 textures in the Dalsouple range, DalNaturel boasts over 90% natural ingredients.

Natural rubber is a wholly renewable raw material, and rubber trees are exceptionally efficient at carbon sequestration – the absorption of harmful CO2 from the atmosphere. So for every square metre of DalNaturel produced, over 7 kilos of carbon dioxide are absorbed by the mature rubber trees used to make it. This is around 7 times more efficient than linoleum, which is made from linseed plants, while PVC, as a synthetic, achieves zero carbon sequestration.

Rubber is also easy to recycle, not just once but several times, with many potential applications. All these factors, combined with a long service life, contribute to an environmental life cycle performance that is worlds away from existing products.

It’s a common misconception that modern rubber flooring is a ‘natural’ product. In fact, virtually all the rubber flooring on the market today is made from synthetic rubber, a petro-chemical derivative. Environmentally, synthetic rubber compares quite favourably with its main competitors – pvc and linoleum. But Dalsouple have decided it’s time to take a quantum leap in improving the environmental profile of their products, by going ‘back to nature’.

For more information on this release contact Julie Mellor at Dalsouple on 01278 727777 or email julie@dalsouple.com

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