New Colonial Kitchens gets to grips with curves.

The handleless kitchen continues to attract a devoted community of followers which includes homeowners, property developers and kitchen studios, all of whom are drawn to the contemporary looking clean lines which transcend all passing fashion trends.

Colonial Kitchens, part of JJOPlc, has now developed the look with the addition of curved end doors for its Integra handleless range and a new and exclusive deep finger grip-pull for the doors and drawers which lends an all round luxurious aesthetic to this premium priced range. Available in a highly eye-catching Gloss Oyster finish, Colonial Kitchens’ Marketing Director Richard Proctor believes his company is ‘first to market’ with these innovations.

“Integra Gloss Oyster sits at the top of the Colonial Kitchens range, where order intake remains pleasingly buoyant” says Mr Proctor. “The enhanced depth finger grip-pull that is a unique feature of the new doors doesn’t just look appealing, it has real practical benefits too, being easy to operate for young children, the elderly and the disabled. Furthermore, it is a tactile enhancement because the touch of distinctive gloss finish is synonymous with luxury. “Introducing curves has also met with universal acclaim from the dealers because the softer, more rounded aesthetic renders the kitchen suitable for customers and homes where the sharper, more geometric and angular lines traditionally associated with handleless kitchens may have proved less suitable. By extending choice, we’re helping our dealers create additional sales opportunities” says Mr Proctor.

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