Major Product Expansion For Wienerberger

Two popular housebuilding bricks have been added to the Wienerberger portfolio. The Maldon Antique and Welham Antique, formerly part of the Heylen range, are now part of the Terca brand.


The addition of the Marldon and Welham Antiques takes the total number of products in the Terca portfolio to more than 450, offering the largest choice in the UK.


The new bricks are characterised by a distinctive creased surface which gives a highly textured and tactile finish. They are part of an 18-strong range of new bricks launched in January in the UK, following Wienerberger’s recent acquisition of Heylen Bricks in Belgium.


Available in a vast range of colours, from whites, buffs and greys, to reds, oranges and maroons, the bricks can create a series of warm, mottled, antique or pastel effect tones.


The bricks have often seen architects and designers make use of matching mortars, to create a homogenous aesthetic.


Product development, innovation and new launches are key to Wienerberger’s strategy for 2012. Keith Barker, commercial director, said: “Wienerberger is committed to the development of our products. We have invested substantially in our manufacturing processes to meet the demand from our customers for distinctive, innovative and sustainable products.


“The expansion of our Terca portfolio with these exciting new products is a reflection of this commitment.”

There are currently no comments for this article.

Login to comment. slider