Leeds manufacturer flys the flag and plugs a gap in the market with industry leading 25-year guarantee

Leeds-based shower tray manufacturer JT, which has over 28% of the UK market, today announced it will feature the Union Flag imagery on its entire range of  awarding winning shower trays. The move follows expansion of the UK manufacturing capability, including adding a 25-year guarantee to each product in the comprehensive JT range.

The implementation of the iconic British branding and the 25-year guarantee follows £100,000 (please confirm) investment by the innovative manufacturer, including a major rebrand and the development of the new product range, the JT Naturals Collection.  The new design - led range of solid surface shower trays includes a co-ordinated matching basin offer in a first for the company’s its 23 year history.

This investment and continued development of new products has led to recent export success in the Middle East and the €2.2 billion German market.

Paul Crossley, Managing Director of JT, said: “JT’s British heritage proved a crucial factor in our recent export success in the Middle East and Europe, so we decided to follow in the footsteps of Richard Branson and fly the flag.

“To support our expansion into new markets, we have invested in the creation of a new brand under the JT banner, which will see the addition of the Union Flag imagery. Thus, underpinned by the portfolio wide 25-year guarantee is crucial to our ambitious expansion plans.”

JT manufacturers more shower trays than any other company in the UK from its manufacturing plant in Leeds, having specialised in the design and production of shower trays since the company first opened its doors in 1988.

Paul continued: “We pride ourselves on our GB manufacturing capability and our success is driven by competing head-on with the world’s best bathroom manufacturers.  I passionately believe the way to drive UK manufacturing recovery is to be proud of your heritage, drive innovation, cost control and quality design.”

For more information on the JT range, please visit www.just-trays.co.uk or call the team on 0844 257 7253.

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