, the UK’s biggest independent distributor of timber and panel products, has launched an innovative marketing tool to help promote its extensive portfolio of high performance door blanks.
Extremely tactile and incorporating impactful and eye-catching graphics, the “Doorbox” has been designed in a convenient ‘easy-to-handle’ paperback-size and contains a series of loose leaf laminated cards, detailing useful information about the widest range of door blanks and door sealing systems available in the UK today.
The Doorbox has been specifically created to make it easy for architects, joiners and specifiers to quickly identify the features and benefits of Latham’s’ full range of door blanks from some of the World’s top manufacturers, including Flamebreak, Egger, Moralt and Halspan.
Steven Dennard, James Latham’s Group Door Manager said, “At James Latham, we really are a ‘one- stop-shop’ for all door related requirements. We now offer the most comprehensive and competitive door blank portfolio in the UK and this latest piece of marketing collateral has been created to allow not only our knowledgeable team to use it as a handy reference when meeting with customers, but more importantly as a ‘leave-behind’ for those customers so that they have all of the relevant and technical information at their finger-tips and can easily find the solution that is right for them.”
Once distributed, customers will be sent further laminated cards from James Latham containing product updates, case studies and new product information which they can insert into their Doorbox.
Steven added, “Unlike a brochure, the Doorbox will never be out of date and it means that we can keep our customers up to date with anything that is relevant by simply sending them a new card to add to their Doorbox.”
James Latham’s door blank range includes lightweight door blanks, MDF, chipboard and ply faced door blanks, veneered, melamine-faced or part processed door blanks, door blanks that may be laminated, painted or lacquered plus engineered timber-core or particleboard core door blanks.
All of Latham’s door products meet a host of British and European performance safety standards and are all either FSC and/or PEFC certified.