Kebony’s KREOD chosen as Ecobuild media and visitor centre

Kebony will once again exhibit its award-winning alternative to tropical hardwood at Ecobuild from 5 – 7 March 2013. This innovative Norwegian Cleantech 100 company will not only exhibit its impressive product range at stand S925 but its latest project - KREOD – will form the eye-catching media and visitor centre for the show at stand N3040.


KREOD is London’s newest architectural landmark: a visually-striking sculpture made of Kebony and the brainchild of Chun Qing Li, Managing Director of Pavilion Architecture. Following a stint at Peninsula Square (between the Emirates Air Line and The O2 Arena), KREOD will be used as the press and visitor centre for Ecobuild – hosting daily talks on its pioneering design and state-of-the-art technology.


Organic in form, environmentally-friendly and inspired by nature, KREOD resembles three seeds and consists of three pods that combine through a series of interlocking hexagons to create an enclosed structure that can be combined in a variety of configurations. Each pod is formed of a staggering 1,000 individual pieces of wood cut precisely to an accuracy and tolerance of 0.02mm.


Meanwhile, at stand S925 Kebony will exhibit its award-winning alternative to tropical hardwood and preservative treated wood. A non-toxic, easily maintained, beautiful and environmentally-friendly wood, Kebony is resistant to decay and cost effective due to its durability and long lifespan.


The pioneering Kebonization* process transforms sustainable wood species into those with comparable, and often superior, attributes to tropical hardwood. Kebony is applicable to a range of uses including: decking, flooring, cladding, roofing, windows and both indoor and outdoor furniture. As such, Kebony has been used for a number of high-profile international projects including: Kebony’s first major UK residential build - 25 Hurst Avenue, the newly-redeveloped Yarmouth Harbour, the Hackney Picturehouse, London’s Colindale School and even a Wallpaper*-commissioned Kebony Dog House!


Kebony has identified a new market for a quality, durable, cost-effective wood that is environmentally-friendly and sustainable. Tropical hardwood resources are becoming increasingly unacceptable for both regulatory and environmental reasons. The industry is actively seeking alternatives in light of the upcoming ban of illegal trade in hardwood, when the EU Timber Regulation comes into force in March. A global environmental awakening is pushing for environmentally-friendly alternatives to wood treated with toxic chemicals. This has led to an increased demand for high-performance, low-maintenance wood materials. Kebony outperforms its counterparts in terms of durability, longevity and quality, and also fulfils the demand for an aesthetically pleasing wood in a variety of textures and colors.


In recognition of its green credentials, Kebony AS was named as one of the world’s most promising clean technology companies in the Global Cleantech 100, both in 2010 and 2011, in competition with more than 3,000 companies from 50 countries. Kebony also received Deloitte’s ‘Fast 50 Award’, was cited as one of the top 50 companies that could change our world in 2010, alongside being cited by CNBC as a top 25 creative European Company. Kebony also received the Nordic region’s the Swan and Glass Bear awards and numerous UK industry awards including the 2012 Cleantech Connect ‘top 50 fastest growing companies’ and the Best Business Award in 2012.


Commenting on this year’s Ecobuild Jan Terje Nielsen, Kebony’s Director of Marketing says: “Ecobuild is a very important industry-event and we are delighted to not only exhibit but have one of our recent projects showcased. KREOD is an architectural masterpiece and a superb example of sustainable innovation. We encourage all those visiting this year’s Ecobuild to take a look at KREOD and attend our programme of talks.”


Jan Terje Neilsen and Chun Qing Li, Managing Director of Pavilion Architecture are both available for media briefings. For these (and any other) requests please contact Bea Bishop at or call +44 (0)20 7630 1411.


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