Johnstone’s proves its green credentials thanks to Ecolabel accreditation

Leading trade paint brand Johnstone’s continues to demonstrate its commitment to the environment after two of its products received the coveted EU Ecolabel accreditation.

Johnstone’s Covaplus Vinyl Matt and Jonmat Premium Contract Matt have had their environmental credentials independently tested and verified, and this third party endorsement has led to the introduction of the new Johnstone’s Ecological Solutions range.

The environmental criterion behind the EU Ecolabel accreditation is tough and only the products which are kindest to the environment are entitled to carry the EU Ecolabel. These stringent rules are agreed at European level and follow wide consultation with experts. The label itself is only awarded after verification that the product meets the rigorous environmental and performance standards.

The Ecolabel accreditation doesn’t just assess the raw ingredients in ensuring they meet strict environmental standards, but the product performance is also considered for environmental impact. This highlights that the accredited products hold numerous green benefits, such as the high opacity levels meaning that less coats, and therefore less paint, is required. The durability of the products also means that existing surfaces remain at a high quality standard for longer. Further to this, the high spread rates offered by Johnstone’s products also mean that less paint is required to cover a surface.

In order to earn the Ecolabel accreditation, these Johnstone’s products haven’t undergone any alteration because they have always been environmentally friendly. As they’re the same as they always have been, Johnstone’s will not be adding a price premium, which means clients can continue to benefit from eco-friendly products at the same great value.

Tony Walker, Technical Manager – Specification, said: “We are delighted to have received the third party Ecolabel endorsement for something we have known for a long time – that our products are environmentally friendly. EU Ecolabel standards are based on several factors, including studies that analyse the impact of the products on the environment throughout their life cycle. This starts from raw material extraction in the pre-production stage, through to production, distribution and disposal. Having this accreditation gives us and our products the recognition for meeting and maintaining these high standards, whilst also helping consumers to make reliable and informed choices.

“It is important to inform our customers that the products they have been using are eco-friendly and will continue to give the same high quality performance they always have done.“

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