James Latham Secures Five Year Exclusive Deal with LG Hausys

With an impressive five year partnership already behind James Latham and LG Hausys, the UK’s largest timber and panel products distributor recently signed a further five year exclusive UK* deal for the distribution of LG’s solid surface HI-MACS® Natural Acrylic Stone.

The agreement has been sealed until the end of 2014 and by working together prior to this deal; the companies have already achieved an impressive and continuous growth during the last period.

Chris Sutton, Director at Lathams, said: “This is fantastic for both parties and we’re looking forward to working even closer with LG Hausys than ever before.

They offer excellent marketing support and in turn we have a dedicated sales team working to develop specifications with architects and designers.

“HI-MACS® is a superb product and the new ‘Prestige’ range is fantastic.

We’ve set ourselves tough targets over the coming years and hope to secure an even bigger market share – and I’m confident that with the support on offer, this is highly achievable.

Further developing our push and pull strategy we fully expect to gain further specifications.

Steve Robinson our National product manager and his team are focused on selling the unique benefits of using HI-MACS® and are looking to develop long term and on going contracts.

It is our intention to look at strengthening the team during the course of 2010 with the aim of offering even better support to existing and potential target accounts.”

LG Hausys Northern European Country Manager, Martin Saxby, added: “We’re delighted to have made a further exclusive agreement with James Latham and hope the next five years will bring fruitful times for all involved.

HI-MACS® has lots of projects in the pipeline and we’re pleased Latham’s will be a part of this for a long time to come.”

Frederic Williame, Vice President of LG Hausys Europe, concluded: “From all at LG Hausys, I’d like to say how pleased we are to be continuing in business with James Latham.

The past five years have been the perfect foundation for both businesses and we’re confident the coming years will bring further success.”

*Excluding Ireland

For further information on HI-MACS®, the agreement, or James Latham please phone 0116 257 3415, email marketing@lathams.co.uk or visit www.lathams.co.uk

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