Introducing a gloss range with a difference

Uform launches Astro – a high quality gloss range at a competitive price

Uform, a market leader in the supply of kitchen doors and accessories to the UK and Irish kitchen trades, has listened intensely to its customers and is confident it can help retailers increase their profit margins by offering the consumer a quality product at an “exceptionally” competitive price point.

The launch of Astro, a brand new high gloss cabinetry range, boasts not only the best quality finish of its kind on the market, it also features a highly affordable price tag, opening the floodgates to entry-level consumers. Consumers who thought they would never be able to have a quality high gloss kitchen of their dreams, can now wake up to a new reality.

Available in two of the most popular colours of the moment, White and Vanilla, Astro will allow retailers to create inspirational, cutting-edge kitchen designs by offering a full range of exciting accessories, including curved doors. This proves to consumers that even during an economic downturn, there are extraordinary products out there that are still within their reach.

To coincide with Astro's launch, Uform also introduces two innovative new handle designs, each available in two finishes, and specially chosen to complement the new cabinetry.

The Uform brand is a symbol of quality, as represented by Astro, with the key to its success lying in its unique manufacturing process. All Astro components are sanded before a primer is applied, improving the quality and finish of the final product. They are then applied with a coat of pigmented, opaque paint before being over-lacquered in a UV finish, ensuring superior colour consistency and a seamless finish on the edges. The result is a mirror-like, high gloss finish that is guaranteed not to delaminate (peel).

The competitive price point of Astro enables retailers to add real value and close more sales, as not only is the furniture the perfect solution for domestic customers at the lower end of the market, it is also ideal for the contract market. The product has been sourced from a leading Italian manufacturer. Astro will be available ex-stock and to ensure premium service levels are maintained the product will also be stocked by the manufacturer.

Uform is offering a special Astro launch incentive to retailers, with 70% off the listed price of sample doors, enabling customers to see for themselves the quality of the finish. The full Astro High Gloss collection will be available for delivery from the end of March.

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