Hansgrohe AG has successfully made the leap to join the ten companies leading the world in design. In the current “company” rankings published by the International Forum Design (iF), the German mixer and shower manufacturer was ranked in 6th place among the almost 2,000 companies listed. With a score of 1,080 Hansgrohe improved its ranking by five places since last year to join such brands as Apple, Sony, Samsung, Philips and Siemens in the top 10. By winning a top spot in this hit parade of “good design”, the bathroom specialist based in the Black Forest has extended its lead considerably over the competition within the sanitation industry. The iF ranking in the “company” category is based on the sum total of all the iF awards a company has won over the last three years.
Design, technical innovation and quality are inseparable at Hansgrohe AG – this includes easy operation and durability of the products. This concept has been at the core of the corporate philosophy for decades. “We are very proud that as a result of having pursued this approach consistently, we have been able to join the ranks of the companies leading the world in terms of design, alongside major players like Apple and Sony,” says a delighted Richard Grohe, Deputy Chairman of the Executive Board of Hansgrohe AG. “At the same time, being given this top 10 ranking provides us with even greater motivation: our products, collections and solutions will continue to feature outstanding quality in terms of form, functionality and user-friendliness. We will therefore continue to make the most of our relationships with internationally renowned designers and architects like Philippe Starck, Patricia Urquiola, the Bouroullec brothers and Phoenix Design, as well as relying on our own competence in dealing with water.”
The fact that in 2012 no fewer than nine products made by Hansgrohe AG won iF design awards in the “product design” category and one product won a “material design” award also contributed to the improved position in the current iF rankings. Moreover, the high-powered judging panel presented two Hansgrohe products with an iF Gold Award, of which there are only 60 in the category “product design”. Characteristics rated in this category are the quality of the design, the finish, the degree of innovation embodied in the products, and the choice of materials. The expert judges gave the iF Gold awards to a wash basin mixer in the “Hansgrohe PuraVida” series and to the “Hansgrohe Focus” electronic mixer.
In total, the 44 member panel of judges had to examine and rate 4,322 submissions from 1,605 participants from 48 countries, in four different categories. In the end, 1,218 submissions received an iF Label, and 100 of these were presented with an iF Gold Award.
Long-term Hansgrohe design partner Phoenix Design honored with a “German Design Award – Personality”
Hansgrohe had developed the two Gold award-winning products in collaboration with Phoenix Design (Stuttgart/Tokyo). At the presentation, the German Design Council in Frankfurt/Main awarded the founders and co-directors of Phoenix Design, Andreas Haug and Tom Schönherr, with the “German Design Award 2012 – Personality” for their work during their entire career. The successful cooperation between Phoenix Design and Hansgrohe AG extends back over almost four decades.
“German Design Award 2012 – Gold” for the designer brand of Hansgrohe AG
A “German Design Award" in Gold also went to Axor, the designer brand of Hansgrohe AG, for the Axor Bouroullec collection, which Axor developed together with Ronan and Erwan Bouroullec. The panel of expert judges was particularly impressed with the family of fittings in this collection, which “contrasts very pleasantly with other products in this market segment thanks to their clean and gentle shapes”.