Wienerberger, leading provider of wall, roof and landscape innovations, brought together renowned experts from the building industry for the company’s flagship showcase event.
Taking place on 16th October at The Yard, Shoreditch, the event was attended by architects, house builders, merchants and key industry personnel.The day-long showcase addressed the growing need for sustainable and cost effective innovations and solutions in the challenging UK construction market. Lead speakers included Jonathan Porritt, co-founder of Forum of the Future, eminent writer, broadcaster and commentator on sustainable development and Dan Cruickshank, an architectural historian, celebrated author and television presenter who has appeared on documentaries such as BBC4’s ‘A Tale of Two Cities’.
Topics covered by Porritt and Cruickshank included the key aspects of sustainable future construction and the history of clay and architecture, respectively. The event saw the launch of the Wienerberger e4 brick house concept™ – a brand new innovation designed to show the future of UK housing. Dr Kristian Steele and James Ward presented the e4 brick house concept from global engineering firm, Arup, which has collaborated with Wienerberger on the groundbreaking design.
Other industry experts included Wienerberger’s Sustainability Director, John Sandford, commissioner of the first environmental policy for Salvesen brick in 1990 and David Simpson, construction materials sector expert and director of management consultancy, Henson Dene Associates.
Annette Forster, Marketing Director at Wienerberger commented:
"We were delighted to bring together some of the industry’s leading experts for our very first showcase event – and were particularly excited to unveil our exciting new Wienerberger e4 brick house™ concept. The need for compelling, sustainable, cost-effective housing is one that is growing and we hope that our showcase presented some interesting innovations, talking points and inspiration to architects and house builders alike."