Ideal Standard to throw a spotlight on new exclusive products at KBB 2014

After confirming its return to the show, the market-leading provider of innovative and design-driven bathroom solutions, Ideal Standard, has unveiled its initial plans for KBB 2014 2ndto 5th March 2014. Highlights include hosting a press conference and Designer Day on the stand, as well as the launch of a selection of products exclusively for the retail sector.  

It is also set to launch a new – and as yet undisclosed – exclusive range from leading designer, Dick Powell, co-founder of design and innovation consultancy Seymour Powell. The range will be unveiled for the first time at the KBB 2014 show.  

The new range will play a significant part in a new showroom collection, and will be exclusive to retailers. It will also include some new additions to the popular ranges such as Strada and Melange.  Softmood, Tonic, Synergy, Attitude and Archimodule will complete the new retailer offering.

As part of Ideal Standard’s ongoing commitment to the retail sector, there will be a number of exclusive showroom deals and offers, only available at the show.

With over 200 products on display, the stand will showcase Ideal Standard’s expertise in creating a beautiful use of space for all bathrooms. With an extensive portfolio of innovative new products as well as award-winning ranges, this is set to be Ideal Standard’s biggest show yet.

Ideal Standard will preview the inclusive new Concept Freedom range, its innovative, designed for comfort product range. Available from April 2014, Concept Freedom demonstrates that inclusively-designed bathrooms, can still be beautiful.

From Strada and Softmood, to the award-winning Concept Space and Easybox Slim, the Ideal Standard stand will host comprehensive array of innovative and design-driven bathroom solutions, including basins, baths and showers, many featuring Ideal Standard’s water-saving technology, Concept Blue.

Two of the company’s most highly regarded designers, Dick Powell and Robin Levein, will host a Designer Day on stand on Tuesday 4th March, giving attendees an opportunity to question them both on the latest trends and techniques in contemporary bathroom design.

Keith Boad, managing director, Ideal Standard UK, commented: “kbb Birmingham presents a great opportunity for us to showcase some of our latest products, exclusive ranges and offers. We have continued to work with some leading designers which will be evident in the products at the show”.

Taking place on 2-5 March at the NEC in Birmingham, kbb is recognised as a key industry event leading the way in innovation, new products and the latest trends, attracting the leading names in kitchens, bedrooms and bathrooms. For more information or to register for your complimentary ticket visit the website

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