Homes by Senior

Well respected in the Commercial Fenestration Sector, Senior Architectural Systems are poised to enter the Home Improvement and New House Build Sector with a range of Hybrid products which are proving to be very popular with homeowners.

Senior Hybrid Systems offer clients a wide range of Windows and Doors which combine the long life and low maintenance of Aluminium on the outside with the high insulation, environmentally focused benefits of 100% PEFC accredited Timber to the inside.

Hybrid’s Fifth Birthday

Since its launch, almost five years ago, Hybrid has grown to be one of the most successful products for Senior’s, Lennart Jonsson, Senior’s MD, takes up the story, “The Hybrid Timber Aluminium Composite Window was the first system of its kind designed and supplied by Senior’s in the UK. Five years ago Installers were waiting ten weeks or more for a single order from the large European Composite Window Suppliers, Hybrid managed to slash those delivery times by making available a System in bar form, ex-stock, which could be easily be manufactured in any Aluminium fabrication workshop. We wanted to give our Fabricators something that they could challenge our European colleagues with, and so Hybrid was born. Very quickly we saw the need to add both Curtain Wall and Door Systems to the Hybrid Range so that our customers could tackle virtually any Commercial Project that specified Timber Aluminium Composite Systems.”

A dedicated UK focus

Senior’s have worked very closely with their Fabricators in the UK and, unlike other European Systems Companies, Senior’s have always been able to adapt their market focus very quickly to suit a rapidly changing climate. As Hybrid specifications continue to increase, the Product Range is constantly under development. The Hybrid System now includes a Sliding Folding Door configuration and a large Lift and Slide Door arrangement. With the focus on development aimed at the UK and Ireland markets, products have been developed in consultation with customers and homeowners.

Over the past few years there has been a well documented shift in the Home Improvement sector, partially driven by the high costs of moving house, and by the rising popularity of TV programmes such as ‘Grand Designs’. ‘Open Plan’ living is also gaining popularity once again, as is the single story extension often constructed in an ‘Orangery’ style. These extensions are normally completed with a large expanse of glass from floor to ceiling and often use Sliding Folding Doors which open up the room to the garden for use on sunny days. These extensions are being completed as an investment to the home and now often use high quality materials such as Aluminium, and Timber Aluminium composite products, such as Hybrid.

‘Senior’s are going’

Developing the Home Improvement sector with ‘Homes by Senior’ is the next natural and exciting step for the UK’s largest privately owned Systems Company. Located on stand 3.320 at the FIT Show in April, Senior’s will show trade visitors a wide range of Hybrid Products that allow homeowners to be creative with their designs. New lifestyle Brochures will be available which will show  homeowners some examples of Projects recently completed and include large expanses of Curtain Wall Framing as well as Door and Window Systems.

‘Homes by Senior’ will be raising the finish quality even further with the choice of seven standard, ex-stock, paint finishes for the external aluminium, including the new ‘Futura’ finish from Interpon. ‘Futura’ offers a textured metallic powder coat which offers a rich matt finish to the Profile. Internally there is a choice of 100% PEFC accredited lacquered Timber and an option for a painted timber finish.

A ready made option

To ensure availability of products to an even wider customer base of Installers and Builders, the Seniors Hybrid System will, for the first time, be available in a Ready-Made option. Fabricated to both standard sizes and bespoke sizes through Senior’s extensive network of Fabricators across the country, Ready Made Doors can be ordered locally from a nationally published price list. To support the Installer will be a dedicated support phone line, website and staff at Senior's giving the Installer all the information they need for a successful installation.

Senior's continue to support their Fabricators, but can now add support for the many small Installers and Builders who offer tailor-made solutions for their clients. By supporting this important Sector, it is hoped that Senior's Fabricated Service will help many of these businesses in what is a difficult market sector at this time. During the FIT Show in April, Senior’s staff will be on hand to explain the various materials and systems available in the ‘Homes by Senior’ Range whilst introducing the new fabricated option.

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