In line with its ongoing strategy to boost the consultant and specifier side of its business, water heating specialist Heatrae Sadia has expanded its team with two new sales appointments.

Joining head of specification Simon Russell are Craig Chamberlain, who will be covering the north London area, and Tim James, who takes on responsibility for south London.

Craig brings with him a wealth of experience in sales in the heating and hot water industry to Heatrae Sadia.  He began his career in 1983 with Eastern Electricity’s space and water heating specification division, where he remained until 1995 when he left to join Elson Hot Water as sales manager.  He continued his sales career path by making the move to Andrews Water Heaters in 2001, where he spent six years prior to joining MHS Boilers.  Born in London, Craig now lives in Hatfield in Hertfordshire.

Tim also boasts impressive technical knowledge and background in sales in the heating and hot water sector.  Before joining Heatrae Sadia, he was technical officer for Vaillant since October 2006, and prior to this he was technical advisor for Alpha Boilers.  He started out with Tex-Cote plc as sales executive in 2002.  Tim is originally from Bromley in Kent and still lives in the county in Maidstone.

Simon Russell said:  “We’re delighted to have Craig and Tim on board and I am confident they will both make a significant contribution to our efforts to strengthen and forge new links with consultant engineers and specifiers, which is a key market for Heatrae Sadia.

“Since we focused our efforts on increasing our presence earlier this year, we have made significant progress and the addition of Craig and Tim to the team will allow us to develop our place in the market even further.”

In support of the initiative, Heatrae Sadia has become an industry member of the Society of Public Health Engineers (SoPHE) which aims to provide higher profile and focus for public health engineers within the Chartered Institute of Building Service Engineers.

Further information can be obtained by calling Heatrae Sadia on 01603 420 220 or visiting www.heatraesadia.com.

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