Hansgrohe is the first sanitaryware manufacturer to present an iPhone application for virtual bathroom design

Esher, July 2010. Hansgrohe AG (www.hansgrohe.com) does not just blaze an innovative trail in manufacturing and product technologies. The Black Forest-based bathroom manufacturer is also keen to use the technical possibilities offered by new media to provide retail and trade with attractive sales tools.

And people who own an iPhone can now enjoy a premiere in bathroom design. Hansgrohe AG is the first sanitaryware manufacturer to offer an application for virtual bathroom design. The iPhone app Hansgrohe@home (www.hansgrohe.de/iphone) enables users to try the new fittings from the Hansgrohe PuraVida line in real life situations and see how they look in their own bathroom.

The new award-winning bathroom product range PuraVida combines sensuous lines and an exciting white-and-chrome surface in modern and contemporary designs. What also make the PuraVida fittings and showers contemporary in every respect is their intuitive control and resource-saving technology. So there are many good reasons why PuraVida has the starring role in Hansgrohe’s iPhone app premiere.

Innovative tool for bathroom showrooms and sales approaches “The principle behind the Hansgrohe app is a simple one,” explains Hansgrohe’s marketing director Joachim Huber. “Take a photograph of your washbasin, use your finger to remove the existing tap fitting on the touchscreen, and the app then projects the PuraVida fitting in its place.” This picture montage can be saved, sent on by email or printed out. “This means the Hansgrohe app is also a useful sales tool for bathroom showrooms,” he continues. Specialists can now display the PuraVida fitting virtually on any washbasin in their showroom with no need for laborious reconstructions and without the use of additional display items, and email the simulation to the customer or print it out.

Once the customers have been pleasantly surprised by how well the white-and-chrome looks in their bathroom, they can use the app for further information on the PuraVida range such as the innovative shower programme, or go directly to the PuraVida online special provided by Hansgrohe on its website with lots of interactive extras and downloads (www.hansgrohe.de/puravida). You can download the application free of charge in any iTune store at http://itunes.de/app/hansgrohehome.

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