F. Ball to premiere ‘iBall.tv’: Flooring’s first television channel

F. Ball and Co. Ltd., the UK’s leading manufacturer of flooring adhesives and subfloor preparation products, has launched the ‘iBall Player’, the first online television channel to feature a library of advice and best practice videos for flooring contractors and industry professionals. The videos are available to watch at anytime, on demand, via www.iball.tv <http://www.iball.tv> , the first site of its kind to provide access to the most comprehensive collection of product demonstration videos across the industry.

This pioneering technology, unveiled at The Flooring Show, in Harrogate, provides contractors with user-friendly information and high-quality, educational videos to illustrate correct product application methods, as well as explaining the key features of the products, invaluable when specifying a flooring installation.  In addition, the iBall Player offers explanations as to how to avoid the common pitfalls in flooring projects, using a modern, mobile and engaging format.

Richard Harris, Marketing Manager for F. Ball and Co. Ltd., comments: “F. Ball is delighted to provide the flooring community with the very latest in accessing technical data and support. We understand that while the fundamentals of installing a subfloor remain much the same, today’s contractors are accustomed to advances in product development and are becoming increasingly more confident in accessing information delivered through modern, mobile devices, videos and interactive content.

“F. Ball remains committed to combining its traditional roots within the flooring industry with the research and development of cutting edge products and technology, such as iBall.tv and the interactive iRAG app, the industry’s most comprehensive flooring adhesives guide.’

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