F. Ball Celebrates 40th Anniversary of the RAG

In 2013 F. Ball and Co. Ltd will celebrate the 40th anniversary of the Recommended Adhesives Guide (RAG), the industry’s most trusted guide to adhesives and floorcovering compatibility. Launched in 1973, the RAG features over 5,500 adhesive recommendations, all endorsed by their respective manufacturers, for floorcoverings from over 200 leading worldwide manufacturers.

Based on customer feedback and stringent testing, the F. Ball RAG has evolved through numerous formats over the past 40 years. The RAG is now available in a handy A5 printed edition, an interactive format on the F. Ball website and a free ‘iRAG’ app for smartphones and tablets that is downloadable from the iTunes store, Android Market and Windows Marketplace.

All RAG adhesive recommendations are endorsed by the respective floorcovering manufacturers. F. Ball works with manufacturers constantly to update information within the RAG and to promote ease-of-access to this information, assisting professional flooring contractors and specifiers to easily and confidently select the most suitable flooring adhesives. Every year over 12,000 copies are requested of the annually updated, print version of the RAG.

Commenting on the anniversary, F. Ball’s Marketing Manager, Richard Harris, explains: “The RAG has come a long way since it was first published in 1973. By keeping pace with modern working practices we’ve developed an invaluable tool for floorcovering manufacturers, contractors and specifiers. The RAG’s continued success is a testament to the ongoing importance of providing reliable information about adhesive compatibility to today’s contractors.”

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