European Carpet and Rug Association elects new board and sets 2011 priorities

ECRA to focus on sustainable and healthy flooring standards

Brussels, Belgium (19 January 2011) – The European Carpet and Rug Association (ECRA), the voice of the carpet and rug industry in Europe, today announced the election of the new Board. The Chairman of the Board, Mr. Gilles Guillaume, is determined to drive the association’s ambition for more universal standards in the carpet industry, working with the flooring sector as a whole.

Discussing ECRA’s 2011 priorities, Mr. Guillaume said, “Our efforts will focus on providing the best possible quality of products to all customers. By constantly working on more stringent criteria on product safety and addressing issues relating to sustainability, we want to ensure that carpets provide the very best flooring solutions for everyone.” Furthermore “ECRA is mandated by the European Commission to represent the industry on the CE label regulation, and is involved in negotiations with China and other regions in the world to achieve global harmonised standards.”

By further developing ECRA’s product information system “PRODIS” and by adding additional criteria to the quality label “GUT”, customers will be offered comprehensive standardised information on their soft flooring coverings. PRODIS provides details on environmental standards plus health and safety topics for each carpet. This labelling has allowed the European carpet and rug industry to be among the frontrunners in setting the highest standards in flooring solutions.

Mr. Simon van de Vrande, Director of ECRA, said, “Under the direction of the board, and together with GUT  - our partner association which provides technical and environmental expertise to the industry - we will continue to provide leadership in the promoting the benefits of carpets. This work is supported by years of experience and research, particularly in the areas of VOC (Volatile Organic Compounds), sustainability, design, noise control/reduction, improved thermal comfort and energy savings.”  

ECRA’s mission is to support and conduct research and development into carpet flooring and propagate standards at European level to reduce the footprint of carpet production on health and the environment.

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