Eurocell has become the first PVC-U systems company to be nominated for a prestigious B2B Marketing Award, for its highly successful Aspect panoramic doors campaign.
The judges shortlisted the campaign in the Best Product Launch category for its huge return on investment (ROI), its use of innovative multi-channel techniques and its success in ‘pulling’ enquiries through the channel for Eurocell fabricators.
Results speak for themselves, and the innovative product and marketing effort has delivered multi-million pound sales in just over 12 months through a targeted, cost-effective campaign – with overall marketing ROI weighing in at a world-class 29:1.
This is the fourth major award nomination for Eurocell during 2012 and follows the Building Awards (Winner: Manufacturer of the Year), National Recycling Awards (Winner: Materials Recycler of the Year) and Housebuilder Awards (Shortlisted: Best Product - finals 8th November).
Chris Coxon, Head of Marketing at Eurocell said “This is fantastic news. Well done and a massive thank you to the Eurocell marketing team who work tirelessly on behalf of the company and our customers. Being shortlisted for this prestigious award is independent recognition of the quality of our work over the last few years. The fact that we are one of the few in-house teams shortlisted from all sectors and all categories speaks volumes.”
Eurocell will face a host of other big brands and top London agencies when it attends to the finals on 22nd November, with previous winners including Google, Fujitsu and JCB. The awards are organized by B2B Marketing magazine, the leading authority in Business to Business marketing in the UK.
Eurocell is part of the Tessenderlo Group, a worldwide specialty company employing over 7,000 people and leader in most of its markets.
The Aspect campaign follows hot on the heels of the new Eurocell corporate identity launch, which was also developed entirely in-house. The new branding creates a consistent and contemporary brand architecture that further strengthens awareness of the company in all market sectors.
Joel Harrison, Editorial and Content Director at B2B Marketing magazine, said: “Eurocell and all the other shortlisted companies have punched above their weight and done extremely well against some very stiff competition. It has been an extremely difficult judging process this year as the standard of all entries was very high.”
The B2B Marketing Awards 2012 final is being held on 22nd November at The Honourable Artillery Company in central London. Good luck to all those shortlisted!