‘Double-decker’ WER and foils campaign delivers ‘Boost’ to PVC-U aesthetics

Profile 22 fabricator, Stafford has secured a two-year contract to supply foiled WER ‘A’ rated windows to Bournville Works Housing Society.


Set up in 1919 to provide housing for employees and pensioners of chocolatiers, Cadbury, Bournville Works Housing Society (BWHS), manages and maintains 314 properties in the Bournville area of Birmingham.


The project which began early this summer and will run for two years, will see Stafford, a member of Profile 22’s Approved Commercial Manufacturer Scheme, replace old timber, aluminium and PVC-U installations, with new Window Energy Rated ‘A’ rated windows across BWHS’ entire portfolio.


This represents the first large scale specification of PVC-U windows and composite doors to period properties in Bournville. As such and in the interest of preserving the character of individual properties and the area more widely aesthetics were prioritised as part of project delivery.


Working in partnership with Stafford, members of the committee opted to select a cream wood grain effect foil finish from Profile 22, emulating the appearance of original timber windows. 


Dee Benning, commercial sales and operations manager, Stafford, said: “I actually grew up not very far from here and you always knew Bournville was a bit special. On a personal level I’ve felt a lot of responsibility to get this one ‘spot on’ and to make sure that what we’re installing is as strong a match to original windows as possible.


“That we’re able to do that in PVC-U shows just how far our product has come. It’s still low maintenance but the aesthetics are far advanced.”


The committee and Stafford also worked closely alongside the specification team at Bournville Architects to refine window frets to deliver a strong match to timber originals. 


Sam Chatterley, chair, Bournville Works Housing Society, said: “The aesthetics were important to us. We didn’t want to damage or undermine the character of individual properties or the area at large.


“The original product from Profile 22 was 90 or 95 per cent there when we got it. The cream wood grain delivered a strong match to the old timber windows - it was simply an issue of refining it a little, for example hardware and fret bars to deliver a near perfect match to originals.”


In February Profile 22 became the first and to date the only PVC-U window systems company to secure a dedicated A+ rating across all domestic applications for its low carbon recycled window system RECO22.


The system, developed specifically for the commercial sector, features profile extruded from 100 per cent recycled PVC-U and a thin foiled colour or wood grain finish, added to ensure colour uniformity and to deliver an enhanced aesthetic.


Andrew Reid, commercial sales development director Profile 22, said: “None of us are under any illusions, the market remains tough but contracts are still out there in the commercial sector to be won providing that you have the right product portfolio and are committed to putting in the work to pick up new business.”


For more information on Stafford Aluminium visit www.staffordaluminium.co.uk, email sales@staffordaluminium.co.uk or call 01785 246 516.  


For more information on Profile 22’s range of next generation high performance products visit www.profile22.co.uk or call 01952 290910.

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