Consumers in their millions are warming up to Dimplex as the latest part of the brand leader’s high profile marketing campaign to keep Dimplex in the public eye at London’s Ideal Home Show, the UK’s biggest home interest consumer exhibition.

This year’s Ideal Home Show (8 March – 2 April) is set to be the largest ever and is expected to attract around half a million visitors. The advance promotion has included a series of roadshows at busy shopping centres around the UK, with the striking Dimplex SP9 Optiflame real flame effect electric fire as a focal point in the display.

Dimplex is now a regular contributor to the Ideal Home exhibition, and the SP9 fire in particular makes a big impression in the show house, says show village director David Richards.

“The show village houses are carefully designed to demonstrate the very best looks and products for the home, all hand picked by the UK’s top designers. The contemporary looks of the latest Dimplex products always enhance the decor and the SP9 fire is always a major talking point, especially when people find out the fire is electric and doesn’t need a flue,” he says.

In addition to the SP9, designers of this year’s Allied Carpets Colonial House have selected a range of Dimplex products to feature throughout the purpose-built property including the Navarra Optiflame fire, the new designer Campaver bathroom radiator, DuoHeat radiators, a Cadiz portable heater and the new EPX panel heaters with advanced user controls.

The house forms part of the centrepiece village and usually draws 150,000 visitors, many of whom will often queue for an hour to get into the property. The whole show itself attracts around half a million idea-hungry consumers, with an average spend per person of £500.

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