Dimplex fires are proving an instant turn on for popular TV and interior designers Colin McAllister and Justin Ryan who have selected the fires to appear as centrepieces at the Ideal Home show and in three house makeovers for their current Channel 5 TV series How Not To Decorate.

As well known for their bickering as their quest for perfection, the duo at least appear to agree that the striking SP9 fire, with its flat black smoked glass front is a favourite. It’s already featured in two of the TV programmes shown this spring, and was the focal point of a large open roomset at the entrance to the UK’s biggest home interest consumer exhibition, while the stove style Stockbridge was selected for the sitting room of their Cave House in the show village.

Colin and Justin have also specified the SP9 fire for a sitting room revamp in a London apartment for a forthcoming ‘Celebrity How Not to Decorate’ special programme.

The apartment is owned by former MP Neil Hamilton and his wife Christine and is likely to be interesting viewing as it’s rumoured in the Daily Mail that Christine went “ballistic” on seeing the new pink and fuscia colour scheme. As well as the publicity surrounding the TV broadcast, Dimplex is also expected to benefit from other features in the national press.

In addition to appearances on How Not to Decorate, the Dimplex brand has made TV appearances in the last six months on GMTV’s This Morning, Ch4’s Grand Designs, 60 Minute Makeover and the final episode of Changing Rooms. And the half a million consumers visiting the Ideal Home show will have had the opportunity to see Dimplex products on the Ideal Home magazine stand, and in the show’s centrepiece show village.

Dimplex Customer Services Tel: 0870 727 0101 or Fax: 0870 727 0102 email: customer.services@glendimplex.com or www.dimplex.co.uk

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