Daikin UK celebrated a decade of its Daikin Altherma heat pump range and the success of its KEY Associate and Partner scheme at an exclusive event in Birmingham on the 8th September.
The conference featured market insights from Senior Analyst at Delta-ee, Steven Ashurst and an interactive polling session to gain market feedback from KEY installers, so it provided a valuable opportunity to share views on the future direction of the heating and renewables market.
Heating & Renewables Product Manager, Richard Paine delivered a session focusing on the newly launched LT Integrated heat pump, improved online sales and selection tools plus connected solutions for remote metering and monitoring. Marketing Manager, Giulia Draycott, then highlighted the new rewards and features now available to KEY Members, Partners and Associates.
Since its launch in 2006, more than 350,000 customers across Europe have installed a Daikin Altherma domestic renewable heat pump system, producing 12,000 GWh of renewable energy and resulting in an estimated 1.5 million tons reduction in CO2 emissions.
Integral to this success has been investment in ongoing product innovation and the formation of the Daikin KEY Installer Scheme. Offering free product training, extended warranties and dedicated technical advice, plus a wide range of business rewards and co-branded marketing materials, the Daikin KEY Installer Scheme is designed to give members the very best support within the renewable heating sector.
Speaking of the importance of the KEY Installer Scheme, Martin Krutz, Managing Director of Daikin UK, said: “Our KEY Associates and Partners are the foundation of our success in the renewable heating sector. At Daikin UK, we very much value their input, feedback and experience, which helps inform and shape our product development and strategy. Through the KEY Installer Scheme we support our KEY Partners and Associates to help deliver a first class service to their customers because, after all, their success is our success.”
In his presentation, Steven Ashurst outlined a pathway for the future growth for the domestic heat pump market in the UK. Drawing on favourable drivers such as increasing awareness of heat pump technology and the electrification of heat remaining a strong priority for Government, Steven forecasted that the number of installed domestic renewable heat pumps in the UK could reach 27,000 by 2018, growing to 90,000 in 2025.
Reflecting on a decade of Daikin renewable heat pumps, Martin Krutz said: “In the last 10 years, the pace of innovation within the renewable heating sector has significantly accelerated. In this time, Daikin has been at the apex of this innovation, continually improving and expanding its portfolio of renewable heating solutions and being the very first company to launch a true Hybrid solution in 2013.”
“Today, the Daikin Altherma product range offers a comprehensive array of options for every home and every user - from Low Temperature Monobloc and Split solutions for low-energy homes, to High Temperature solutions for properties being refurbished and our new range of innovative Hybrid solutions for homes on gas or LPG.”
The afternoon conference session was followed by a celebratory drinks reception in the 16th floor bar, with panoramic views across the city, followed by a 10th anniversary dinner in the 16th floor Rofuto restaurant with entertainment from Rugby legend, Will Greenwood.
For more information on the Daikin KEY Installer Scheme visit http://key.daikin.co.uk/.