Crown Trade paints complete environmental picture for specifiers with EPD

Crown Trade has reinforced its industry-leading sustainability credentials with the introduction of Environmental Product Declarations (EPD) across a range of its premium coatings.

Four Crown Trade products now hold verified EPD certificates, in compliance with the European Standard EN 15804.

These include Crown Trade’s Fastflow system, which was introduced into the marketplace last year – and has already built a strong reputation in the specification sector for its ability to deliver all the benefits of an oil-based coating in a water-based formulation.

The complete system, comprising of Crown Trade Fastflow Primer Undercoat and Crown Trade Fastflow Gloss, has been assessed.

Crown Trade Clean Extreme Scrubbable Matt - trusted by specifiers across high traffic areas, including healthcare, educational and housing environments - also has an EPD certificate.

Featuring a super scrubbable finish, which allows repetitive cleaning with the added benefit of excellent stain resistance, Crown Trade Clean Extreme also extends maintenance cycles by returning to an ‘as new’ condition after cleaning – reducing the need for costly redecoration.

Finally, another popular choice, Crown Trade Matt Vinyl, a premium quality flat matt emulsion for interior use on wall and ceiling surfaces, has a EPD certificate too.  

Debbie Orr, Marketing Manager for trade brands at Crown Paints, said: “The EPDs are full lifecycle assessments of the environmental impacts of the products from raw materials and manufacturing, through use to end of life.

“They are carried out using the standardised method defined by EN 15804. Each EPD is independently verified to ensure that the data, data handling and resulting report are reliable, giving specifiers and architects confidence in their credibility.

“The EPDs are aligned with the environmental requirements of BREEAM and LEED and also meet the requirements of the SKA rating scheme, meaning these Crown Trade products can be confidently specified in projects where environmental considerations are key.”

BRE, a world leader in certifying sustainable products, operates the EPD verification scheme to allow product manufacturers to communicate their sustainability credentials to customers.

Dr Shamir Ghumra, Associate Director at BRE, said: “Crown Paints has shown great leadership by joining the growing number of companies who are choosing to provide the market with externally verified EPD to EN 15804.

“Having access to more transparent and credible environmental data in the supply chain will help to create stronger product specifications which will encourage a more widespread use of EPD.”

The development of the EPDs represents another chapter in Crown Paints award-winning sustainability journey.

Since 2008 Crown Paints, who manufacture Crown Trade, have run their sustainability programme, Earthbalance® with a focus on changing the way they do business in terms of social responsibility, the environment and the economy, rather than just focusing on the application of environmental benefits to a few niche products, or compromising on the quality of products to achieve green goals.

Earthbalance® has won a string of awards - most recently the Sustainability accolade at the Lloyds Banks National Business Awards – and has a meaningful impact in areas including the support of young people/apprenticeships, the circular economy (through a social enterprise-led waste recycling initiative), carbon reduction and ethical sourcing of materials.

Debbie Orr added: “Our focus on manufacturing high quality, professional products with the reassurance of a genuine commitment to sustainability makes Crown Trade a compelling choice for specifiers.

“For more than 200 years we have produced paints in the UK that blend together quality and innovation to offer a trusted means of transforming and protecting environments indoors and out.

“We continue to develop products and services that support specifiers with their projects and the introduction of these EPDs is illustrative of that.”

The Crown Paints EPD certificates can be found online at GreenBookLive, a unique listing of environmental products and services.


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