Crown Paints is championing its heritage, quality and colour expertise with a TV campaign ‘Inside This Tin.’ At the heart of the campaign is a 30-second advert which is being aired on TV from Monday, September 21. This will focus on Crown Paints’ history, which spans more than 200 years, along with its authority on colour trends and innovative approach, represented in the advert through its exclusive Breatheasy® formulation.
The advert features a series of lifestyle stories set against a poetic verse and has been created to reflect the strong bonds people have to colour and its ability to reflect their personality.
It highlights Crown Paints’ expertise in colour, which is a cornerstone of the company’s service within the specification sector. This is delivered through initiatives including the renowned Colour Influences programme, forecasting the shades of the future to provide specifiers with on-trend advice for their projects - along with the provision of the Colour Services Team to support professional clients with ideas, inspiration and insight.
The advert also illustrates Crown Paints’ commitment to innovation, through its promotion of the Breatheasy® formulation.
This focus has seen the business introduce a range of new initiatives into the specification sector including the water-based Crown Trade Fastflow Quick Dry Gloss - and implement wide-ranging action across the business, including driving energy and waste reductions, securing zero waste to landfill and achieving high percentage recycling rates as part of its pioneering Earthbalance® programme.
Liz Hickson, Marketing Director of Crown Paints, which has its headquarters in Darwen, said: “Crown is a fantastic brand and we have some great stories to tell.
“We feel we’ve created an engaging advertising campaign, which reiterates the key reasons specifiers across the UK choose us.”
The campaign marks a continued big screen presence for Crown Paints following a two-year sponsorship of ‘Through The Keyhole’ on ITV. This year Crown Paints has also signed up to a 12 month sponsorship of the Sky Sports News HQ 10pm bulletin for its specification brands Crown Trade, Sadolin and Sandtex Trade.
For more details about how Crown Paints’ can help with colour and sustainability expertise please contact the Crown Paints’ Specification Team by calling 0330 0240310, email firstname.lastname@example.org or visit the website at www.crownpaintspec.co.uk