Crown brings colour to the Danish living room

The very best of Nordic design found a home at this year’s London Design Fair (September 20th -24th) in the shape of the stunning Danish Living Room, a unique exhibition space which showcases a selection of inspirational products, materials and styles that capture and celebrate Danish culture. Leading paint manufacturer Crown Paints provided the attractive backdrop to the installation by donating 70 litres of Crown Trade Clean Extreme Scrubabble Matt in a range of complementary colours to help create a truly immersive visitor experience.

The Danish Living Room was hosted by the Embassy of Denmark in the UK to celebrate the country’s strong tradition of high quality and inspirational design. As Crown Paints is part of the Hempel Group, which has its headquarters in Copenhagen, the company was keen to pay homage to its own Danish heritage by supplying the paint for the walls and ceilings of the stand.

With help from Crown’s in-house colour services and specification teams, the perfect colour palette was devised to decorate several individual areas of the stand, many of which have been further accentuated through the use of soft lamp lighting. Owing to the high-traffic nature of the show and the fact that the exhibition space was required to look its best throughout the duration of the event, Crown recommended the use of its high performance Clean Extreme Scrubbable Matt. Combining high opacity and excellent colour vibrancy, Crown Trade’s Clean Extreme Scrubbable Matt has been specifically formulated to retain it’s ‘just decorated’ appearance even after repeated wiping and scrubbing.

After a successful few days at the London Design Fair, in which time the Danish Living Room enjoyed hundreds of visitors, the walls and ceilings needed to be painted back to their original colour and so Crown was once again happy to assist by supplying its Clean Extreme Scrubbable Matt. As the exhibition space is used for many different events, the long-lasting and high quality finished offered by Clean Extreme Scrubbable Matt will not only help keep the venue looking cleaner and brighter for longer but will also help reduce future maintenance requirements.

Rachel Mitchell, group marketing communications manager at Hempel, commented: “The Danish Living Room was one of the highlights of the London Design Fair and we are extremely proud to have our own paints used in its creation. We wanted to provide a practical solution but also one that enhanced the unique feel of the stand and our Crown Trade’s Clean Extreme Scrubbable Matt provided the ideal combination of creative colour and ease of maintenance.”

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