Catnic’s new appointments strengthen sales strategy

Catnic, the leader in steel lintels and expanded metal lath building products has aligned its regional sales strategy with several new appointments. These will bolster the company’s robust approach to the market and the support it provides merchant customers.

Charmaine Petty has joined Catnic as Marketing Manager, from another part of the Tata Steel group of companies, Tata Steel Construction Products. She brings valuable marketing experience to the role and is looking forward to taking Catnic’s latest ‘Make it Happen’ campaign to new market sectors: “The Make it Happen strapline is a way of really engaging merchants and their trade customers,” she explains, “The Catnic brand is unique in the market because it is so well known by trade customers. I am looking forward to evolving this strategy to provide a fresh approach to the way we push specification sales back through the merchant branch by engaging housebuilders and architects too.”

David Cuddihy will support Charmaine. David has recently been appointed as Product Manager for Catnic. His insight will enable Catnic to select and develop its products and service according to the needs of the market: “Ensuring merchants have the right products in branch at the right time is crucial for maximising sales opportunities,” says David, “Watching shifting trends and keeping the merchant abreast of the latest industry requirements is part of Catnic’s role as a supplier partner, while we must also continue to ensure that products are available to meet these needs, generating sales for the merchant.”

Underpinning Catnic’s aim to ‘Make it Happen’ for merchants is a newly aligned regional approach to product sales with Nina Meneghetti joining Catnic as a Sales Manager for the North West and Wales. Nina has extensive experience in the construction industry. She has dealt with the full sales channel from specification to supply, working with merchants, distributors and buying groups to create key relationships throughout the supply process.

“I can’t wait to build on Catnic’s existing relationships in the area, and forge a strong supply chain from specification to site,” said Nina, “It is such a strong brand and so well known, it is great to be able to support merchants and the distribution channel with this level of awareness out in the market.

In addition to Nina, Victoria Fiddies, who has been a Sales Manager at Catnic for the last four years, has expanded her role. Victoria will now cover the Irish market as well as the East Midlands.

“Ireland is currently a tough market but I am looking forward to the challenge,” said Victoria, “In expanding my role in this way Catnic is demonstrating its serious attitude to this area. I am currently using my expertise to work with the merchants in across Ireland. Over time my plan is to focus on the specification sector and establish a back-selling strategy to support the distribution of Catnic’s products in the region.”

Mike Murphy, Sales & Marketing Director of Catnic, recognises the importance of the integrated support such a strong team can provide the merchant customer: “Maintaining the strong brand awareness Catnic has within the core customer market is a vital element that really adds value for the merchant. The focussed support that the sales and marketing team can provide our merchant customers ensures that the needs of the core customer are always top of mind, with more localised trends and trade or specification requirements and related opportunities for the merchant identified through our regional approach to sales.”

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