When HMV, the UK and Ireland's leading music, dvd and games specialist opened a new outlet within the famous London department store Harrods, ARDEX UK were delighted to once again work with Hull Flooring Limited to supply the perfect flooring system solution.

Located on the third floor within Harrods, and encompassing 600m2, this prestigious HMV store is their largest new outlet to be opened this year, and as it will have many visitors each day it was vital that a cost effective and hard wearing floor was specified which would meet the demands of the expected heavy foot traffic.

To smooth and patch repair the existing plywood floors, Hull Flooring specified ARDEX FEATHER FINISH as it delivers rapid and effective on-site working and only requires the addition of water to produce a strong bond, without the additional expense of primers. The incorporation of ARDEX’s ‘Rapidry Formula’ technology ensures that ARDEX FEATHER FINISH dries and hardens in as little as 15 minutes, enabling the early receipt of floorcoverings, significantly minimising valuable downtime.

Products from ARDEX's new floorcovering adhesives range were specified to install the floorcoverings. Specifically designed for the UK flooring market, ARDEX floorcovering adhesives offer technically advanced formulations which are solvent free with very low odour and high yield. In addition to these key benefits the entire range has been developed to be compatible with ARDEX’s sub-floor smoothing and levelling compounds, fast track screeds, repair mortars and DPMs.

For fixing the underlay ARDEX AF 890 Surface Tackifier was specified. Odourless when dry with a short drying time and permanent tack, ARDEX AF 890 is equally effective when roller or spray applied.

To conclude the carpet was installed with ARDEX AF 200 General Purpose Carpet Adhesive as it provides excellent early and long term adhesive strength, with exceptionally long tack time and superior wet grab. Designed to be versatile and cost effective, ARDEX AF 200 is ideal for the application of textile floorcoverings including fibre bonded, needle loom, latex and rubber foam backed, hessian, felt and resin backed carpets, plus some PVC-based sheet and tiles.

"It is easy to see why ARDEX flooring systems are the preferred choice for an increasing number of flooring contractors and retail clients. The performance of their flooring products was outstanding and helped to ensure that this prestigious new HMV store opened on schedule”, commented Steve Spencer, Facilities Manager for HMV.

For further information on the entire ARDEX product range please telephone 01440 714939, email or visit ARDEX online at

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