Working with both established manufacturers and emerging makers, MaterialDriven helps bring specialized materials to the design industry and supports new materials in their evolution from prototype to product.
The company has two areas of practice–educational and commercial. Its educational arm generates resources for the design community, and offers services such as customized talks and workshops, commissioned exhibitions, and installations. Its commercial arm on the other hand, caters to brands and manufacturers, offering consultancy services and specialized communication campaigns. Both area of practice leverage an expertise in sustainable, advanced materials and a strategic network cum database.
MaterialDriven’s projects and events have been devised for and with the BALTIC Centre for Contemporary Art, the Design Museum in London, the Royal College of Art, London Design Festival, The Woolmark company, Kickstarter, the Disruptive Innovation Festival, Somerset House and more. MaterialDriven is led by partners Purva Chawla and Adele Orcajada.
Purva Chawla, Founder and Partner
With a background in Architecture, practising in the US and India, Purva founded MaterialDriven in early 2016. In launching the (then) online education platform, her goal was to create a space where innovative design and materials could be broadcast in an open-source format. Since then, three causes have guided her work as part of MaterialDriven's consultancy–incubating and promoting the work of emerging material-makers, supporting circular design, and bridging the gap between innovative conceptual design and scalable manufacturing. In addition to curating exhibitions and built projects for MaterialDriven’s clients, Purva pursues her passion for design education through lectures and workshops at universities, non-profit bodies and conferences in the US and UK. She is a graduate of the University of Pennsylvania’s School of Design in Philadelphia, and the Sushant School of Art and Architecture in New Delhi, India.
Adele Orcajada, Partner
Adele has a background as a fashion accessories product developer, sourcing materials and transforming them into extraordinary pieces for high street fashion brands such as Zara, as well as Fair Trade brands such as Krochet Kids and Faire Collection, where she developed training programs for local artisans. Adele has been Course Leader for short courses in Accessories Design and Production at the Accademia del Lusso, in Madrid, imparting her expertise in materials and product development. She has been the Project Coordinator for learning program workshops in textiles at the Fashion Museum, also in Madrid. In the UK she has worked as a Material researcher and Curator for the Material Library SCIN, before she became a part of MaterialDriven, creating educational presentations on materials and consulting for architects and designers. Adele shares her extensive knowledge of materials and how they behave, with students at UAL as a part of the Professional Mentoring Scheme.
To view Material Driven's material collection at The Building Centre, click here.