Twitter for Professionals Workshop


A one-day workshop devised especially for construction professionals who want to use Twitter strategically and effectively.

The workshop is particularly suitable for client-facing employees who need to use Twitter to engage with clients, advocates and fellow professionals as part of their role. It integrates in particular with the Blogging workshop; Twitter and Blogging are very effective partners. Participants do not need to be members of Twitter; they can join during the workshop.

Why Twitter? Why this workshop?

From the outside, Twitter can look like an unlikely professional network, emphasised by the media interest in breaking news and celebrity twitter users. But there are many thousands of professional people using twitter as a productivity tool, for learning, and as an effective means to demonstrate your expertise with a niche audience.

With its open, searchable structure, Twitter makes it possible for you to find your target audience, and for them to find you. In an industry where we can often find ourselves isolated from people who share our concerns or interests, Twitter is a way to break down silos, learn new things and become known for what matters.

This workshop sets out the key steps to using Twitter for a construction professional.  
Delivered by Su Butcher, social strategist in construction, the workshop is specifically tailored to how construction professionals work.

By attending the Just Practising Twitter workshop you will be able to: 

  • Begin using Twitter properly using a personalized plan developed during the afternoon.
  • Decide how to integrate Twitter into your marketing and business development strategy.
  • Set up your Twitter profile to help people find you online.
  • Decide whom to follow and how to grow a genuine following
  • Use Twitter to raise awareness of your work and build business relationships, promote events and develop thought leadership for yourself and your company
  • Learn how to collaborate on Twitter for the greatest effect
  • Measure your success in using Twitter and demonstrate its value to your business.
  • Articulate the value of Twitter for professional business development to others.

“Su has a great way of explaining how SM works in laymen's terms, how it all fits together - and how to get real results. Victoria O'Farrell MBIFM, VOF Consultancy


Participants in the workshop will receive:

  • A personal workbook containing all the notes and links from the session and in which to record and develop your thoughts during and afterwards;
  • Free membership of the growing Just Practising Twitter Workshop Attendees Group on LinkedIn which will share links to useful resources and through which participants can provide each other with on-going support in a private group exclusively for workshop attendees.
  • Refreshments and lunch.

Workshop Agenda

Please bring a Wifi enabled Laptop, and a smartphone/tablet if you use one.

The workshop is an interactive mixture of instruction, discussion and group work.
Please bring a Wifi enabled Laptop, and a smartphone/tablet if you use one.

9.00    Arrive and Coffee 
9.30    Introductions

What is Twitter?

  • Basic Anatomy
  • Hunting and Farming

Your Audience

  • Who is your Audience?
  • Finding your Audience on Twitter

10.30   Tea/Coffee
10.50   Getting Started

  • Joining Twitter
  • Occupy your Real Estate
  • Your first Tweets

Measure What Matters

  • Objectives
  • On Twitter and Elsewhere
  • Calculating ROI

13.00   Lunch 
14.00   Steps to Success

  • Listening and Learning
  • Broadcasting
  • Linking
  • Curation and Retweet
  • Engagement and Reply

Opportunities and Ideas

15.00   Tea/Coffee
15.20   Etiquette

  • Good Practice
  • Common Questions


  • Daily Maintenance
  • Automation
  • Checklist, Questions and Support

16.00 Close

Cost: £247 + VAT until 28th March

£295 + VAT thereafter. Lunch and refreshments included

Time 9.00 – 4.30pm

Please note that we are unable to issue refunds on cancellations made later than two weeks prior to the course date.