A one-day workshop to help you understand the basics of search engine optimisation and what is required to get your website found in search engines. The workshop also explores content marketing which is also an essential part of the search engine optimisation process.
This workshop is suitable for marketers at all levels and who are responsible for increasing traffic to business websites through search engines and also manage PR and content agencies.
This full day training workshop will equip you with all the know-how on SEO and content marketing to help increase the visibility of your construction business in search engines.
Learn the technical side of SEO as well the difference between on-page SEO and off-page SEO. You'll also learn about what to look for in your own website and you'll come away feeling more confident in knowing what to do to increase the visibility of your brands website.
- Training Slides and Notes
- Copy of Google's Guidelines
- Content Marketing Worksheets
9.00 - 9.30: Arrive and coffee
9.30 – 9.45: Introductions
9.45 – 10.30: Understanding the basics of SEO
10.30 – 10.45: Break
10.45 – 12.45: Understanding Google Guidelines for SEO
12.45 – 1.45: Lunch
1.45 – 3.00: Search and Content Development
3.00 - 3.15: Break
3.15 - 3.45: Content Do’s and Don’ts
3.45 - 4.00: Q&A
Cost: £247 + VAT until Friday 12th September
£295 + VAT thereafter. Lunch and refreshments included