SEO & Content Marketing



A one-day workshop to help you understand the basics of search engine optimisation and what is required to get your website found in search engines. The workshop also explores content marketing which is also an essential part of the search engine optimisation process.
This workshop is suitable for marketers at all levels and who are responsible for increasing traffic to business websites through search engines and also manage PR and content agencies.

This full day training workshop will equip you with all the know-how on SEO and content marketing to help increase the visibility of your construction business in search engines.
Learn the technical side of SEO as well the difference between on-page SEO and off-page SEO. You'll also learn about what to look for in your own website and you'll come away feeling more confident in knowing what to do to increase the visibility of your brands website.

- Training Slides and Notes
- Copy of Google's Guidelines
- Content Marketing Worksheets


9.00 - 9.30:      Arrive and coffee
9.30 – 9.45:     Introductions

  • Objectives for the day
  • 3 key questions you want answers to

9.45 – 10.30:   Understanding the basics of SEO

  • Discover what the basic SEO essentials are
  • Focusing on Technical SEO – What are the must knows?

10.30 – 10.45:  Break
10.45 – 12.45: Understanding Google Guidelines for SEO

  • What is Google (and other search engine) looking for in a website?
  • What is good and what is bad?
  • What are Google Penalities and why do they matter?

12.45 – 1.45:   Lunch
1.45 – 3.00:     Search and Content Development

  • How to research search opportunities
  • Understanding where you are now (benchmarking)
  • Developing content for people and search engines

3.00 - 3.15:      Break
3.15 - 3.45:      Content Do’s and Don’ts

  • What does good content look like?
  • How to drive traffic, links and shares from your content?
  • What is outreach?

3.45 - 4.00:      Q&A

  • Review your 3 key questions

4.00:                Close

Cost: £247 + VAT until Friday 12th September

£295 + VAT thereafter. Lunch and refreshments included