Marketing Professional Services in the Construction Sector

20
Oct
2011
 
XX
XX
AM
Marketing construction consultancy services is very different to other marketing jobs in the sector. Expertise is not like a brick or a block - for one thing, your product can talk and often does. How can you maintain consistent messaging and positioning when your professional team is constantly in the market talking to your customers? And what about the smaller firm, unable to employ a marketing specialist? What steps do they need to follow to make sure they're not disadvantaged by their size?

This first CIMCIG seminar for professional services firms aims to explore all this territory with a blend of communication specialists and construction professionals. For more information or to book a place visit the CIMCIG website http://www.cimcig.org/events.php?id=306