Developed in response to a demand for marketing training that is specific to the construction industry, this course is ideal for those with a basic marketing understanding who are new to the construction industry. It puts marketing theory into context using industry examples. Details of industry specific communications channels and sources of information for market research are provided, saving time for the industry professional.
As well as helping the new entrant to the industry, the course will also provide a check list and source of new ideas for the more experienced marketing professional.
9.00 Registration and Coffee
9.30 Overview of the Construction Industry
10.00 Customer Channels
11.00 Marketing Communications
14.30 Market Research
15.45 Marketing Metrics Cost: £247 + VAT until Monday 2 April.
£295 + VAT thereafter. Lunch and refreshments included
Cost: £247 + VAT until Monday 2 April.
Time 9.00 – 4.30pm
6 CPD Hours
Please note that we are unable to issue refunds on cancellations made later than two weeks prior to the course date.