A one-day workshop to help you understand Google Analytics and then be able to measure your digital marketing channels, campaigns, website(s) and content using Google Analytics.
This workshop is suitable for building product marketers and Comms/PR professionals who are responsible for the investment and performance of corporate websites, microsites and online marketing campaigns.
This full day training workshop will equip you with all the know-how on what is possible within Google Analytics to help you measure your online marketing investments better.
Learn how to set goals for your campaigns and your website, compare the performance of each channel and make better decisions on investment, learn which pages are working and which ones aren’t and then look at what you can do to fix them.
Please bring a WiFi enabled laptop with admin access to your Google Analytics data and Google Webmaster Tools data.
9.00 - 9.30: Arrive and coffee
9.30 – 9.45: Introductions
9.45 – 10.30: Why you need analytics
10.30 – 10.45: Break
10.45 – 12.45: Navigating around Google Analytics
12.45 – 1.45: Lunch
1.45 – 3.00: Dashboards and Segmentation
3.00 - 3.15: Break
3.15-3.45: How to measure marketing campaigns
3.45 - 4.00: Q&A
Cost: £247 + VAT until Friday 15th August
£295 + VAT thereafter. Lunch and refreshments included