Getting Started with Google Analytics Workshop


A one-day workshop to help you understand Google Analytics and then be able to measure your digital marketing channels, campaigns, website(s) and content using Google Analytics.

This workshop is suitable for building product marketers and Comms/PR professionals who are responsible for the investment and performance of corporate websites, microsites and online marketing campaigns.

This full day training workshop will equip you with all the know-how on what is possible within Google Analytics to help you measure your online marketing investments better.
Learn how to set goals for your campaigns and your website, compare the performance of each channel and make better decisions on investment, learn which pages are working and which ones aren’t and then look at what you can do to fix them.


  • Training slides and notes.
  • Free 1 to 1 help via Skype, Phone or Email. Ends 5 working days after training session.

Workshop Agenda:

Please bring a WiFi enabled laptop with admin access to your Google Analytics data and Google Webmaster Tools data.

9.00 - 9.30: Arrive and coffee
9.30 – 9.45: Introductions

  • Objectives for the day
  • 3 key questions you want answers to

9.45 – 10.30: Why you need analytics

  • Discovering website goals & setting KPI’s (Measure what matters)
  • Hands on: Setting up your website goals in Google Analytics

10.30 – 10.45:  Break
10.45 – 12.45:  Navigating around Google Analytics

  • Walkthrough of default reports
    • Focus on traffic sources
  • Setting alerts
  • Tracking bespoke elements
  • Looking for insights

12.45 – 1.45: Lunch
1.45 – 3.00: Dashboards and Segmentation

  • Hands on: How do I create dashboards?
  • Hands on: What are custom reports?
  • What are advanced segments and how do I use them?

3.00 - 3.15: Break
3.15-3.45: How to measure marketing campaigns

  • Campaign tagging
  • How do I find the data in Analytics?

3.45 - 4.00: Q&A

  • Review your 3 key questions

4.00:  Close


Cost: £247 + VAT until Friday 15th August

£295 + VAT thereafter. Lunch and refreshments included